About Us
[IMAGE PLACEHOLDER: Professional headshot or company team photo]
Who We Are
Aspina was founded after seeing how many small businesses struggle with pension communication. The free resources from pension providers are fine – if employees actually engage with them. But there’s no way to prove anyone read the PDF.
We built a solution specifically for UK SMEs who want to do the right thing by their employees but don’t have the budget for enterprise learning platforms. Simple, trackable pension training at a price that makes sense.
[PLACEHOLDER] This section should be personalised with your own background story – experience in financial services, HR, or running an SME yourself. What gives you credibility here?
Why We Built This
The pension education market has two extremes:
Free Content
Useful content from NEST and other providers – but no tracking, no verification, no proof of engagement.
Enterprise LMS
Powerful platforms – but £5,000+ per year and designed for FTSE 100 companies.
We sit in the middle
Professional, trackable training at a price point that works for businesses with 10-100 employees.
Trust Signals
Professional Indemnity Insured
We're properly covered for the services we provide
GDPR Compliant
Employee data handled securely with full compliance
UK-Based
We understand UK pension regulations and employer requirements
Real Human Support
When you contact us, you get a person, not a chatbot
Our Approach
Education, Not Advice
We provide financial education – helping employees understand how pensions work in general terms. We never provide financial advice on which specific options an individual should choose.
This distinction is important:
| What We Do (Education) | What We Don’t Do (Advice) |
|---|---|
| Explain how auto-enrolment works | Tell employees whether to opt out |
| Show how contributions are calculated | Recommend specific contribution levels |
| Describe retirement options | Advise which option is right for them |
| Explain tax relief and benefits | Provide personal tax planning |
This approach aligns with joint TPR-FCA guidance and means employers can use our training without FCA authorisation concerns.
Quality Over Quantity
We focus on doing one thing well: workplace pension training for UK SMEs.
We’re not trying to be an all-in-one HR platform. We don’t offer time tracking, performance reviews, or holiday management. We provide excellent pension training with bulletproof tracking – and that’s it.